Developers fall back on Facebook to encourage the use of Apps

The test that most application developers face is the ability to be able to keep their consumers engaged and at the same time reach out to the right niche of target audience. This works out to be, the two greatest … Continue reading

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Marketers Find The Use of Social Media Reach an Area of Stability

Most marketers find that there are newer ways of marketing that have come about as social media has reached an area of stability. This is in the form of Mobile and location-based marketing which offer untapped potential for growth. At … Continue reading

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German Fans of Social Media Have lofty hope of brands

From the whole of Western Europe, the country that has the largest number of fans of social media is Germany. They are extremely active on social media sites. The latest survey conducted has shown that most German social media participants … Continue reading

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The source of information that is considered to be most reliable is conventional

When people look for information, their most reliable source of information continues to remain the television. At the same time, the internet continues to remain the place that most people continue to reach out to when they want to find … Continue reading

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The use of mobile phones for payments offer convenience while traveling however the shift has been slow

  Most businesses when asked about the new age mobile technologies did not have much idea about it. This brings us to mobile payment systems that have a huge amount of have the prospects to be able to allow businesses … Continue reading

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The mobile gaming arena is getting more competitive

The use of mobile gaming in the US is really high however Japanese companies are not far behind in the revenue that they can generate. The latest article published in the Wall Street Journal, showcases that the Japanese mobile social … Continue reading

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Women when compared to men buy mobile phones for social media usage

The latest survey has thrown up that mobile advertisements are equally important to both the genders. The usage of smartphones has been increasing and the latest count shows that there will be almost 116 million smartphone owners in the US … Continue reading

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Digital budgets continue to rise however not as expected

There are several different budget spending that are there online and these are web development and online advertising. Most dollars that are meant for marketing are finding their way into online marketing and most marketing campaigns are becoming digital. The … Continue reading

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The far reaching impact that a brand follower for social media can experience

As many as one-fifth of the people in the US who use the internet, are more likely to opt to buy a specific brand if their friends follow them on social media. People who buy online are far more likely … Continue reading

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China has the most number of Mobile Social Media users in Asia-Pacific

The latest survey that was conducted in March 2012, states that most of the smartphone users in the Asia-Pacific region which includes Australia, Japan and China accessed social media with the help of their mobile smart phones rather than other … Continue reading

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